TTU regents to weigh new naming; sponsors reshaping game-day experience

A skybridge proposal goes before regents Wednesday Texas Tech regents will consider naming a stadium skybridge for Denny and Debbie Latham on Wednesday, Nov. 11, as the university adds names and sponsors to more of the Red Raiders’ game-day experience. The proposed Denny Debbie Latham Skybridge would recognize the couple’s pledge to the Texas Tech Foundation benefiting athletics. The walkway is within the Womble Football Training Center and South End Zone at Galaxy Stadium. The board’s consent agenda does not disclose the pledge amount. The meeting begins at 8:30 a.m. in Lubbock. Rick Leach sees the commercial side of that growth every day. The vice president and general manager for Texas Tech Athletics Partners at Learfield helps businesses put their brands in front of Tech fans. Sometimes, he said, the advertising fits into the game so well that fans think there is less of it. More advertising, a different presentation In an Oct. 27 interview on The Wake Up Call with